Blue Bear Outside asked us early on to help build the brand to prepare for a full public launch. We worked closely with the management team to develop the website, photography, advertising, launch strategy, launch event, print collateral, etc.
In August of 2014 we successfully launched the brand with a large, free community music event up Big Cottonwood Canyon in Salt Lake City, Utah. The Music in the Mountains event featured five varied local bands that each played short sets in the evening to hundreds of attendees. The brand was highlighted and product was made available for sale while focus was put on the style and culture of the outdoor community.
We continue to work with Blue Bear Outside managing all imagery, advertising, and video production.