One of the biggest things when working with Petzl in the US has been to develop content and campaigns that are consistent with the strong international brand. Some of this content came from the French headquarters and needed to be adapted to the US market, and some developed from scratch in keeping with the brand guidelines.
We worked as a part of the creative team to cultivate new ideas and ways to actively engage the audience. Our Santa Claus tech notice was first built as the annual holiday card send to dealers, colleagues, and other industry relationships, but was so successful that it became an international social campaign encouraging safety in the climbing world while still having fun with a traditional holiday theme.
The Petzl Roc Trip is an institution in the climbing community. We worked on the Mexico Roc Trip put on by the Petzl America team to expand the reach of the event beyond those who could directly attend to anyone around the world through captivating video.
To launch their new series of ice tools we worked directly with the team in France to co-produce and direct a video that would successfully educate the customer about the new tools and engage them showing the cutting edge product in use in harsh environments.