Asana Climbing + Grateful Dead

To say this was a passion project is an understatement. One of our team members is a big deadhead (it’s Dustin. He isn’t exactly hiding it.) and creating Grateful Dead crash pads with Asana Climbing was a dream come true. We couldn't get enough of this project.

We worked to establish a connection with the licensing group that manages the Dead, acted as support for the Asana team during contract development, and helped design each piece to bring Deadheads bouldering gear that they would be psyched about.