We love telling a visual story. We work hard to make sure that story is told in a beautiful and professional way, without getting lost in the tricks and tools of the modern video world (although, we love that stuff, too). Depending on the size of the project we can work as a one-man, run-and-gun team; or with a full production team working together to create a super polished finished product.
Projects Featured Here:
Blue Bear Outside - Logo Intro
Wasatch 100 - Title Intro
CrossFit Mt Olympus - Logo Intro
Let's Dance Utah - Title Intro
Petzl - Roc Trip Mexico
Petzl - Ice Tools Product Video
Adam Barker - Hammers Inc Artist Profile
Kristin Marine - Hammers Inc Artist Profile
Color Me Rad - Running Shouldn't Be Lame
Color Me Rad - More Color Bombs
Black Diamond - Situations of Consequence
Gregory - The Trail Speaks
G3 University Teaser Trailer
Butterfly Lift by Rock Exotica
Gregory - The Trail Speaks
Blue Bear Outside - "Into the Cosmos" 5-Panel Hat
Stay Gold directs all marketing and creative for G3, Genuine Guide Gear - genuineguidegear.com. We act as an in-house resource overseeing and developing all product graphics, visuals, and colors; refining overall brand strategy and product positioning; managing content development and cross-platform content strategy; creating advertising campaigns and programs; and managing all related marketing budgets.
Blue Bear Outside asked us early on to help build the brand to prepare for a full public launch. We worked closely with the management team to develop the website, photography, advertising, launch strategy, launch event, print collateral, etc.
In August of 2014 we successfully launched the brand with a large, free community music event up Big Cottonwood Canyon in Salt Lake City, Utah. The Music in the Mountains event featured five varied local bands that each played short sets in the evening to hundreds of attendees. The brand was highlighted and product was made available for sale while focus was put on the style and culture of the outdoor community.
We continue to work with Blue Bear Outside managing all imagery, advertising, and video production.
In an effort to expand their reach in the outdoor space, Black Diamond reached out to us to help develop more content that is engaging for their customer. Using footage from some of the most talented shooters in the business, we work with BD to determine the most relevant stories to tell in conjunction with their digital catalogs and the opportunities they provide in video. We work closely with the in-house creative team when shooting interviews, voiceover, at the office and factory, and any other necessary footage to tell lasting stories.
Consistency and integrated campaigns have been paramount to our content creation with Gregory Mountain Products. Whether it was magazine advertising, printed catalogs, product brochures, online advertising, or video; we have strived to keep the brand message consistent across all platforms, categories, and international markets.
With in-house photography capabilities - DButcher Photography - we can keep the level of quality of the project high, while keeping costs under control. We pride ourselves on our ability to create lasting imagery that resonates with your brand and customers.
When the project calls for outside photographers, we have a strong network of talented professionals we work with to create the right imagery for the job.
We want to help elevate your brand in the market - and that all starts with a solid strategy. We will work with your internal team to develop the ideal marketing mix for you. We provide the Creative, Production, and Distribution to create loyal communities through creative and visual storytelling.
Brand Launch / Go-To-Market
Grassroots / Viral
One of the biggest things when working with Petzl in the US has been to develop content and campaigns that are consistent with the strong international brand. Some of this content came from the French headquarters and needed to be adapted to the US market, and some developed from scratch in keeping with the brand guidelines.
We worked as a part of the creative team to cultivate new ideas and ways to actively engage the audience. Our Santa Claus tech notice was first built as the annual holiday card send to dealers, colleagues, and other industry relationships, but was so successful that it became an international social campaign encouraging safety in the climbing world while still having fun with a traditional holiday theme.
The Petzl Roc Trip is an institution in the climbing community. We worked on the Mexico Roc Trip put on by the Petzl America team to expand the reach of the event beyond those who could directly attend to anyone around the world through captivating video.
To launch their new series of ice tools we worked directly with the team in France to co-produce and direct a video that would successfully educate the customer about the new tools and engage them showing the cutting edge product in use in harsh environments.
Working with our sister company, KB EVENTS, we can design, develop, market, and produce events of all sizes. Our talented and experienced team can create great events for any occasion and budget. Our specialties include:
5K and Fun Run Events
Major Sporting Events
Dance & Marching Band Events
Art & Community Events
Festivals & Concerts
COLOR ME RAD:
We have worked with Color Me Rad to create a fun, exciting brand while maintaining the irreverent, sassy tone of its messaging. This has been accomplished through brand strategy, video, and copywriting.
We manage the marketing budgets and advertising for 5 events across the US including the greater NYC area. This includes the management of social, search, and retargeting online campaigns; execution of successful grassroots campaigns enlisting the help of local charities and working with them to use the event as a large fundraising platform; and outdoor and traditional advertising using billboards, signage, posters in high-traffic areas, and others.
On top of managing the marketing for these events, our sister company, KB Events, has produced the large-scale events to great success for the Color Me Rad brand in major venues like MetLife Stadium and the PNC Bank Arts Center.
We were also tasked with developing and building the brand in Mexico to establish a strong presence that is catered to the Mexican market, while being consistent with the global brand.
Rock Exotica called us to help with the launch of a new category for them - counterweight flying systems for aerialists and performers. We worked together to create an inspiring launch video of the Butterfly Lift and other materials that complemented it with additional detail and information for potential buyers.